Videos
Podcast recordings, fireside chats, and short-form video. 141 videos
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YouTube ▶ Giant Ideas (Giant Ventures) — Tommy Stadlen & Cameron McLain host Eric Ries: 'the best practices of modern corporate governance destroy value'
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YouTube ▶ Create or Destroy (Seth Matlins · Vox Media Podcast Network) — 'Making Money But Creating No Value' with Eric Ries
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YouTube ▶ Think School × The Indian Business Podcast — Eric Ries with 213K+ views: the Lean Startup / Incorruptible trilogy for first-time founders
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YouTube ▶ Prosper breakfast @ The Old Sessions House (London) — Eric Ries in conversation with Nick Perrett on Incorruptible
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YouTube ▶ Exit Paradox — Anastasia Koroleva (4x exited founder) on why building again after a successful exit can be harder than the first time
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YouTube ▶ Untrapping Product Teams (David Pereira) — 'Making money by destroying value instead of creating it'
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YouTube ▶ Divot with Derek Andersen (Startup Grind founder) — 'The Lean Startup's creator on why good companies go bad and how to make yours incorruptible'
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YouTube ▶ One Knight in Product — 'If you have a mission statement, but this is your corporate purpose, then you are lying'
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YouTube ▶ Tom Gilb (Planguage inventor) ships an 'Incorruptible AI Agent' that scores plans against Eric's principles
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YouTube ▶ The Builder's Room (Technovation × Women Techmakers) — Tara Chklovski hosts Eric on Incorruptible
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YouTube ▶ EO — 'The anatomy of a startup death' — Eric on the governing documents almost every founder signs without reading
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YouTube ▶ High-Impact Growth (Dimagi) — Eric on profit as human flourishing, financial gravity, and 'You're not stuck in traffic — you are traffic'
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YouTube ▶ Beginner's Mind (Christian Soschner) EP 180 — 'If you go to your local park, you'll find trees older than shareholder primacy'
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YouTube ▶ First Cheque (Cheryl Mack & Maxine Minter, Day One) — Eric on financial gravity, the spiritual holding company, and 'Big Cojones'
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YouTube ▶ The Startup Defense (Callye Keen) — 'There are fates much worse than death that have plagued a lot of founders'
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YouTube ▶ Big Questions with Cal Fussman — 'Can't Automate What She Did Next' — the Devoted Health story from Incorruptible
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YouTube ▶ Dianne Penn (Anthropic's first technical PM, Head of Product for AI Research and Labs) recommends Incorruptible on Lenny's Podcast
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YouTube ▶ Sunday Book Review (Tom Fox) — Incorruptible on the compliance-leader summer reading list
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YouTube ▶ The Growth Podcast (Aakash Gupta) — Eric on OpenAI's original mistake and why Anthropic's LTBT structure is different
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YouTube ▶ The Heart of Healthcare (Halle Tecco) — 'Shareholder Primacy Is Breaking Healthcare' with Eric Ries
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YouTube ▶ Let's talk Transformation #180 (Suzie Lewis) — 'Incorruptible: maximising human flourishing with Eric Ries'
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YouTube ▶ Business For Good (Paul Shapiro) — 'The more successful an organization becomes, the more valuable it becomes as a target'
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YouTube ▶ Marketing Speak (Stephan Spencer) — Eric: 'companies that we used to see through the lens of such idealism are now monsters'
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YouTube ▶ ReThinking with Adam Grant — 'How to prevent corporate corruption with Eric Ries'
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YouTube ▶ Traction Heroes (Harry Max + Jorge Arango) open 'Agency' by reading Incorruptible — 'my 2026 book of the year'
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YouTube ▶ Greg McKeown (Essentialism) — 74-minute conversation with Eric on why 76% of founders regret selling
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YouTube ▶ Kyle Westaway (Harvard Law / Cornell Law startup lawyer) — 'my favorite book of the year already'
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YouTube ▶ Solar Maverick Podcast #289 (Benoy Thanjan) — 'Mission alone is not enough'
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YouTube ▶ CXOTalk Episode 923 — 'Can You Build an Incorruptible AI Company?'
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YouTube ▶ Commonwealth Club with Scott Cook: Why Good Companies Go Bad
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YouTube ▶ The InnoGuide Podcast — Episode 099 Part One book review of Incorruptible
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YouTube ▶ The Bold Lounge (Leigh Burgess) — 54-minute Eric interview on 'Bold Systems that Keep Companies Incorruptible'
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YouTube ▶ The GrowCFO Show (Kevin Appleby) — Eric on why CFOs are uniquely placed to build the governance fortress
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YouTube ▶ The Startup Leap — 26-minute book-review podcast: 'Why culture alone isn't enough'
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YouTube ▶ Hello Monday with Jessi Hempel — 'so many ways for people to make money without creating any value at all'
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YouTube ▶ JustPaid Podcast (Daniel Kivatinos) — 49-minute Eric interview on financial gravity, governance fortress, and mission protection
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YouTube ▶ This Is Not Advice (Bloomberg Beta's Roy Bahat) — 'How to be an author, with Eric Ries'
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YouTube ▶ Ideas on Stage (Andrea Pacini) — 'every time someone shows up with a spreadsheet to stack rank by ROI, they make it impossible to do the right thing'
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YouTube ▶ Tools for Tech Leaders (Ian Tien, Mattermost CEO) — 'Always shareholders last'
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YouTube ▶ The Aboard Podcast (Paul Ford & Rich Ziade) — 'we are swimming in this corruption so much so that we don't even know what to call it'
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YouTube ▶ Design Better (Aarron Walter & Eli Woolery) — 'doing the right thing 100% of the time is easier than 98%'
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Video ▶ CNBC Squawk Box — Eric on AI productivity and the Anthropic governance work he started years before AI governance went mainstream
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YouTube ▶ The Full Ratchet #510 (Nick Moran, New Stack Ventures) — 'most founders think governance is paperwork. He believes it is the art of organizational soul craft.'
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YouTube ▶ Think Fast, Talk Smart (Stanford GSB / Matt Abrahams) — 'as a leader, only make deposits, never make withdrawals from the culture bank'
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YouTube ▶ DisrupTV Ep. 441 (Constellation Research's Ray Wang + Vala Afshar) — 'what today passes as best practices are a bunch of really weak, frankly, value-destroying practices'
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YouTube ▶ The Brainy Business #580 (Melina Palmer) — 'a brand that you absolutely loved… and then when it did go mainstream, things started to slip'
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YouTube ▶ Analyse Podcast #61 (Bernard Leong) — Eric: 'success makes you a target worth capturing'
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YouTube ▶ Heartful Wonders — host: 'truly the first business book that I found myself not just crying but sobbing at times'
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YouTube ▶ Outthinkers #168 (Kaihan Krippendorff) — Eric: 'a mission statement to build a great product… but your corporate structure says to maximize shareholder value, you're lying.'
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YouTube ▶ Passion Struck (John R. Miles) — Eric: 'If you have this divergence between mission and purpose, eventually the hypocrisy becomes too great and the thing collapses'
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YouTube ▶ Success Story (Scott D. Clary) — Eric: 'We birth organizations. We don't own them.'
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YouTube ▶ BRAVE Southeast Asia Tech #700 (Jeremy Au) — 'One of the biggest myths in the world is that ruthless, exploitative, and anti-human business practices are more profitable than the alternative.'
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YouTube ▶ From Start-Up to Grown-Up #119 (Alisa Cohn) — Eric: 'the difficulty gives them an opportunity to teach the principle'
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YouTube ▶ The How of Business #609 (Henry Lopez) — 'being trustworthy gives you superpowers'
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YouTube ▶ Zapier's Agents of Scale (Wade Foster) — Eric on vibe coding, 'slop factories', and the new bottleneck after AI cheapens building
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YouTube ▶ The Next New Thing (Andrew Yeung) — Eric on Anthropic, vibe coding, and 'the artifact is not the asset. The learning is.'
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YouTube ▶ Commit & Push (Damien Filiatrault, Scalable Path CEO) — Eric: 'It's always too early until it's too late.'
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YouTube ▶ SDSU San Diego Angel Conference: Eric Ries Keynote and Book Signing
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YouTube ▶ The Balancing Act #247 (Andrew Temte) — 'corporate corruption is not primarily ethical — it is structural'
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YouTube ▶ Breaking Precedent (Leah Solivan, TaskRabbit founder) — 'This is the conversation I wish I had had when I was starting TaskRabbit'
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YouTube ▶ FOMO Sapiens (Patrick McGinnis) — 'You're not understanding. He doesn't work there anymore. This isn't a party. It's a wake.'
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YouTube ▶ Founder Mode #58 (Kevin Henrikson + Jason Shafton) — Eric: 'Remember nothing else about this book — the formula is ethos plus integrity.'
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YouTube ▶ GeekWire podcast (Todd Bishop) — 'a shift to mission primacy' in Incorruptible
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YouTube ▶ The Innovation Show (Aidan McCullen) — Eric on the governance fortress Sears, Toys R Us, and Nokia never built
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YouTube ▶ Practical Founders (Greg Head) — Eric: 'Financial gravity is one of the most underrated concepts'
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YouTube ▶ Stikeman Elliott Perspectives #160 (Mario Nigro) — 'sellers of purpose-driven businesses often prefer bidders that commit to maintaining their legacy over higher bids from extractive buyers'
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YouTube ▶ The Agile Brand (Greg Kihlström) — Eric on long-term brand mission as the antidote to short-term metric pressure
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YouTube ▶ Beyond the Prompt — Eric: 'Their signature on the company's death warrant. They signed it the first day, but they didn't even read it.'
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YouTube ▶ Designing Successful Startups (Jothy Rosenberg) — Eric: 'If all the entrepreneurs in the world went on strike, it would be a disaster'
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YouTube ▶ Ignite #274 (Brian Bell) — Eric: 'AI is an amplifier. Whatever problems you had before, you're going to have much worse with AI.'
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YouTube ▶ SuperCreativity #375 (James Taylor) — Eric: 'I've taken the most boring topics imaginable and tried to make them' the most exciting things in the world
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YouTube ▶ The Transaction #78 (Craig Rosenberg + Scott Albro) — Eric: 'Trust is the asset that compounds'
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YouTube ▶ AlchemistX: Innovators Inside — 'Human flourishing is a vast tapestry, but everyone's got to slice off some piece'
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YouTube ▶ Bubble's The New Build with Emmanuel Straschnov — 'mission driven' vs 'mission hopeful'
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YouTube ▶ Mark Graban's My Favorite Mistake — Eric on the dorm-room 'category error' that became The Lean Startup
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YouTube ▶ Humans in the Loop (Seb Agertoft) full episode — 'a battle for the soul of our economy'
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YouTube ▶ Inside Outside Innovation with Brian Ardinger — 'Building Companies That Last Without Selling Out'
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YouTube ▶ Inverted Podcast #22 — 'Become Incorruptible'
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YouTube ▶ Andrew Keen on Incorruptible (Episode 2921) — Eric: 'I took it for granted that we were trying to make the world a better place'
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YouTube ▶ Leading Learning #479 — 'Mission drift doesn't happen all at once. It creeps in.'
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YouTube ▶ Leap Academy (Ilana Golan) — 'The Lean Startup: Eric Ries Reveals the #1 Mistake New Founders Make'
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YouTube ▶ Nielsen Norman Group's UX Podcast: Eric tells UX designers they're 'already a revolutionary'
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YouTube ▶ Power & Impact (Jim McCann) — Eric on a coming 'Chernobyl moment for AI' if innovation outpaces responsibility
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YouTube ▶ The Product Podcast: Eric Ries with Carlos Gonzalez de Villaumbrosia (May 26 — book launch day)
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YouTube ▶ Rapid Response (Bob Safian) — 'courage, not capital, may be the most undervalued asset in business right now'
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YouTube ▶ Rob Walling on Eric — 'Tobacco companies are technically profitable. So are Ponzi schemes'
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YouTube ▶ Jake Humphrey on The Room Where It Happened — 'How can it be that you can taste private equity in the food?'
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YouTube ▶ The Startup Leap — 'This Founder Lost Control Because His Company Worked'
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YouTube ▶ TBPN launch-day appearance — Eric on the $0.03 trap: 'the business equivalent of taking heroin'
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YouTube ▶ Tech Lead Journal #259 (Henry Suryawirawan) — 'an invisible force that pulls even the most principled companies toward corruption'
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YouTube ▶ Thought Sparks with Rita McGrath: 'corporate corruption does not stem from a few bad actors but is baked into the structure of poorly designed corporate governance systems'
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TikTok ▶ Eric's launch-day TikTok — '$1.50 Costco Hot Dog & Soda. How is that still the price?'
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YouTube ▶ Transform Your Workplace (Brandon Laws, Xenium HR) — 'It's always too early until it's too late'
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YouTube ▶ Arkaro Insights with Mark Blackwell — 'we run rings around our conventional competitors because they can't think past the current quarter'
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YouTube ▶ Coaching for Leaders (Dave Stachowiak) — 'If you build a great organization, the predators will come'
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YouTube ▶ Extraordinary Business Book Club, Ep 494 — 'we actually create the conditions for our own failure by blindly pursuing success'
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YouTube ▶ Info-Tech Research Group's Digital Disruption: Eric with Geoff Nielson — 'fear around AI is actually fear about capitalism'
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YouTube ▶ SaaS Unbound (SaaS Group) — 'I taught people how to build something worth protecting but not how to protect it'
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YouTube ▶ The Startup Podcast (Yaniv Bernstein) — 'trust the guy who made project management exciting, to make governance exciting'
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YouTube ▶ Startups Decoded, Ep 70 — 'we teach people that success will protect what they care about'
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YouTube ▶ The Learning Leader Show: Ryan Hawk on Eric's 'organizational soul craft' — 'I want to know who would you rather die than betray'
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YouTube ▶ Founder's Story: Eric on the 75% founder-regret stat and 'the architecture of institutional longevity'
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YouTube ▶ Spark of Ages, Ep 64 — Eric on mission-controlled companies as 'governance fortresses' against financial gravity
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YouTube ▶ Y Combinator's Main Function: Eric Ries with Garry Tan — 'why don't we just stop pretending that we think that's good?'
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YouTube ▶ Foundr Podcast: 'The Man Who Wrote the Startup Bible Has a WARNING for Every Founder'
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YouTube ▶ ImpactAlpha's Agents of Impact: 'From lean startups to spiritual holding companies — the education of Eric Ries'
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YouTube ▶ Turing Post 'Inference' with Ksenia Se: Eric on incorruptible companies, AI disruption, and the future of capitalism
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YouTube ▶ Ryan Honeyman on Incorruptible — 'one of the most important books for B Corps and mission-driven businesses I have ever read'
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YouTube ▶ Lenny Rachitsky on Eric Ries: 'A lot of people liked the Lean Startup, but no one ever said it made them cry'
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YouTube ▶ RELAYTO AI's Alex Shevelenko on Eric's framing: ''Sounds good' are the two most dangerous words in entrepreneurship'
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YouTube ▶ North Bay NEXT: Eric Ries on civic engagement — 'I travel the world over and people would kill for the combination of resources we have here'
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YouTube ▶ Robin P. Zander on Snafu: 'perhaps the best book I've read certainly in the last handful of years on organizational design'
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YouTube ▶ Ryan Honeyman (B Corp Handbook): 'Incorruptible is one of the most important books for B Corps and mission-driven businesses I have ever read'
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YouTube ▶ Barry O'Reilly Announces Unlearn Podcast With Eric Ries: 'why AI makes the design of incorruptible organizations even more urgent'
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YouTube ▶ Eric Ries on Product Mastery Now: 'you're telling me there's people in this world who make forecasts of things and then the forecast comes true?'
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YouTube ▶ PURPOSE® Fireside: How a Blocked Merger Saved Novo Nordisk — and the $500B Lesson Behind Ozempic
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TikTok ▶ Eric Ries on TikTok: 'A McDonald's Big Mac costs $7 today. Costco still sells a hot dog and soda combo for $1.50.'
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TikTok ▶ Eric Ries on TikTok: 'Costco's founder, when his COO suggested raising the hot dog price...'
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YouTube ▶ Eric Ries on Finding Peak: 'We do not really own the organizations. We birthed them.'
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TikTok ▶ Eric Ries on TikTok: 'I've been campaiging to support indies with the Incorruptible book launch'
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YouTube ▶ Anthony C Taylor: 'It's about designing your organization so the architecture itself keeps you honest'
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YouTube ▶ FranklinCovey: 'your culture is the problem — not your people'
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YouTube ▶ Anna Gát Hosts Eric Ries at Interintellect: 'a wrong turn in how we build companies'
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SME Strategy: 'why most best practices are quietly killing the companies that follow them'
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YouTube ▶ Skin in the Game: 'Saying startups fail because they run out of money is like saying planes crash because gravity pulls down'
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YouTube ▶ Eric Ries with Shaharose Charania (Unshackled): 'It's always too early until it's too late'
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TikTok ▶ Eric Ries on TikTok: 'It wasn't a party. It was a wake.'
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Humans in the Loop Podcast Announces Eric Ries Episode on Incorruptible Organisations
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YouTube ▶ Kim Scott: 'one of the most important books I've read in the last decade'
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YouTube ▶ Summation Podcast: Eric Ries on why 'bad governance' outperforms
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YouTube ▶ Andrew Keen on Incorruptible: 'an important argument to get us away from this personality-driven cult'
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Eric Ries: How a Founder Named the Book
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YouTube ▶ The Ageless Warrior Lab Podcast: Building Companies That Promote Prosperity With a Purpose
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Eric Ries on TikTok: 'organizations we build are literally alive'
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Eric Ries on TikTok: 'Trust is the most underrated asset in business'
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Eric Ries on TikTok: 'Would you walk away from $200M for your principles?'
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TikTok ▶ Eric Ries on TikTok: Seth Goldman on Mission-Driven Founding
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YouTube ▶ Technovation: Why Good Companies Go Bad
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TikTok ▶ Eric Ries on TikTok: Choose Business Growth That Makes You Strong
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YouTube ▶ Reid Hoffman: 'not just a super important business book — a work of business philosophy'
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Why Good Companies Go Bad — Eric Ries and Reid Hoffman