Eric Ries on TikTok: 'Costco's founder, when his COO suggested raising the hot dog price...'

Eric tells the Costco hot dog story — what happened when the COO floated raising the price during the 2008 financial crisis. Costco is a featured case study in Incorruptible.

“Costco's founder, when his COO suggested raising the hot dog price during the 2008 financial crisis…” — Eric Ries on TikTok