INCORRUPTIBLE

Software Engineering Daily — a leading podcast for engineering leaders — releases Gregor Vand's conversation with Eric on Incorruptible, framed for founders and engineers: how to build resilient organizations and what technical staff can do to resist corruption from the inside.

“Eric Ries is the creator of The Lean Startup. He joins Gregor Vand to discuss why good companies go bad, building resilient organizations, and what founders and engineers can do to resist corruption.” Software Engineering Daily

Bob Bouthillier closes his two-part Incorruptible review with episode 100 — the second half walks through what Ries calls organizational incoherence, the Culture Bank framing of every decision as a trust deposit or withdrawal, and the structural protections (Public Benefit Corporations, mission pledges, tenured voting, co-determination, ESOPs, spiritual holding companies) that hold a mission once the culture alone is not enough.

“#100 Incorruptible by Eric Ries (Part Two)” The InnoGuide Podcast, Episode 100

Michael Krigsman hosts Eric for an hour-long live conversation on whether an AI company can take outside investment and still stay independent of its investors' demands — covering financial gravity, how to lock a mission into a legal structure under real financial pressure, what Anthropic's mission structures reveal in practice and where they fail, and what enterprise buyers should examine in how their AI vendors are funded and governed.

“Growth, outside capital, and the race to monetize all pull AI companies toward easy money. Eric Ries on whether a company can resist that pull and stay true to its mission as it scales.” CXOTalk Episode 923 page

The InnoGuide Podcast releases the first part of its 47-minute book review of Incorruptible — episode 099.

“#099 Incorruptible by Eric Ries (Part One)” The InnoGuide Podcast, Episode 099

Leigh Burgess — founder of Bold Industries Group and host of The Bold Lounge podcast — releases episode 199, a 54-minute interview with Eric on the bold systems that keep companies mission-aligned at scale.

“Episode #199 Eric Ries: Bold Systems that Keep Companies Incorruptible” The Bold Lounge, Episode 199

Kevin Appleby — Top 35 CFO Thought Leader Globally (Consult Clarity) and host of the GrowCFO Show — releases an Eric interview reframing governance as a CFO discipline, with case studies from Saul Price/Costco, Novo Nordisk's foundation structure, and Johnson & Johnson's Credo.

“Through vivid case studies — from Saul Price and the origins of Costco, to Novo Nordisk and its foundation structure, to Johnson & Johnson's Credo — Eric shows how governance choices can either entrench short-term shareholder primacy or build what he calls a "governance fortress" that shields companies from destructive external pressures. He argues that CFOs are uniquely placed to champion this new governance, redefine profit around human flourishing, and ensure the organization can't make money except by achieving its mission. The result is a powerful toolkit for finance leaders who want to keep their companies "incorruptible" long after they hit the public markets.” Kevin Appleby, The GrowCFO Show

The Startup Leap releases a 26-minute Incorruptible book-review podcast focused on Costco's $1.50 hot dog, Cloudflare's commitment to protecting users, mission guardians, golden shares, and the spiritual holding company.

“From Costco's legendary $1.50 hot dog to Cloudflare's commitment to protecting the internet, Eric reveals why culture alone isn't enough — and why the future of capitalism may depend on something far less discussed: structure.” The Startup Leap

Jessi Hempel, Senior Editor at Large at LinkedIn and host of Hello Monday, releases her interview with Eric on Incorruptible. The episode covers shareholder primacy's 1980s origins, 'financial gravity,' AI-driven layoffs, and structural integrity as a defense against extraction.

“We've built an economy now that's created so many ways for people to make money without creating any value at all. In fact, often by destroying value.” Eric Ries on Hello Monday with Jessi Hempel

Daniel Kivatinos — JustPaid CEO and DrChrono co-founder — releases a 49-minute interview with Eric on Incorruptible. Episode walks through financial gravity, Saul Price / FedMart, the Costco governance fortress, Novo Nordisk's industrial foundation structure, perpetual purpose trusts, and why default corporate structures push companies toward extraction.

“In this episode of the JustPaid Podcast, Daniel and Dan sit down with Eric Ries, author of The Lean Startup and Incorruptible, to discuss why mission-driven companies often lose their soul as they grow. Eric explains the hidden force he calls financial gravity, why shareholder primacy can push companies toward short-term extraction, and how founders can protect their mission through better governance. The conversation covers Twilio, Costco, FedMart, Novo Nordisk, Anthropic, public benefit corporations, perpetual purpose trusts, and the legal structures founders can use to build companies that endure.” Daniel Kivatinos, JustPaid Podcast

Roy Bahat, head of Bloomberg Beta, releases a three-hour-plus interview with Eric on the inner life of being an author — from blog posts typed on a Palm Treo at Sand Hill Road Starbucks to the journey of writing Incorruptible. Part of Roy's This Is Not Advice series interviewing people about their jobs.

“We learned that the writing comes last. Eric spent years trying out metaphors that fell flat, meetings that went nowhere, and typing out blog posts on a Palm Treo keyboard at a Starbucks on Sand Hill Road. This all happened before a single word of the manuscript existed. A book isn't a longer blog post. And understanding the difference between those two mediums is most of the work.” Roy Bahat, This Is Not Advice

Mark C. Crowley releases episode 180 of Lead From The Heart, an Eric Ries interview on Incorruptible. Crowley's podcast reaches an audience in 156 countries.

“Eric Ries, author of the bestselling The Lean Startup and in his new book, Incorruptible, has spent decades studying how organizations can thrive over the long term while genuinely improving the lives of employees, customers, and communities. In Incorruptible, he argues that the most enduring, high-performing companies are guided by a mission that advances human flourishing and a principled ethos that shapes every decision and action. These organizations resist shortcuts, prioritize employee well-being, and refuse to squeeze customers—proving that ethics and excellence are inseparable.” Mark C. Crowley, Lead From The Heart podcast

Andrea Pacini — presentation coach to leaders at eBay, Spotify, Salesforce, and Amazon — interviews Eric for the Ideas on Stage podcast episode #85, a communication-focused conversation that walks through the Cloudflare encryption decision as a case study in why the most important business decisions look ROI-negative on paper.

“the most important actions, the most important decisions a company will ever make are ROI negative by definition. Because when we do the right thing, we build up our trustworthiness, the costs of doing so are very tangible, but the rewards are intangible. So how can we possibly score? So every time someone shows up with a spreadsheet to stack rank by ROI, they make it impossible to do the right thing.” Eric Ries on Ideas on Stage

Ian Tien — co-founder and CEO of Mattermost, the open-source collaboration platform — hosts Eric for a 40-minute conversation framing Incorruptible for technical executives: why Lean Startup's tactics versus its principles is the distinction that determines whether a company survives the next generation of leadership, walked through the Saul Price / FedMart story as the proof of concept.

“The great Peter Ducker said it should be um employees first, customers second, shareholders last. The great Saul Price, the father of modern retail, he said it should be customers first, employees second, shareholders last. But you're noticing a pattern? Always shareholders last. Not because shareholders aren't important, but because these legends understood that shareholder value is the outcome, the output, the exhaust from the engine.” Eric Ries on Tools for Tech Leaders

Paul Ford and Rich Ziade — the Postlight veterans turned AI-transformation operators behind Aboard — host Eric for a wide-ranging episode about Incorruptible, framing the book as a structural diagnosis of why the things people quietly know are broken about modern companies feel inevitable. Eric uses the conversation to put the word corruption back in play.

“we are swimming in this corruption so much so that we don't even know what to call it. Like I go around, I've been talking to young people, old people, board members, se we all live this thing where brands are being destroyed, where companies become malign, where like we're constantly being betrayed and we've been taught that it's normal.” Eric Ries on The Aboard Podcast

Aarron Walter and Eli Woolery — the design-and-craft podcast that for years has been the home of long-form conversations about creative work as a business asset — host Eric for a 50-minute episode framing Incorruptible for a designer audience: why the company itself is the most important product you'll ever design, and why the ROI-of-doing-the-right-thing meeting is the thing to abolish.

“the late great Klay Christensen said he said right before he died, it is easier to do the right thing 100% of the time than 98% of the time. And a huge amount of modern business is having these total meetings about what is the ROI of doing the right thing. And the nice thing about having a principle that we always do the right thing is we don't have to have the meeting.” Eric Ries on Design Better

Matt Abrahams — Stanford Graduate School of Business lecturer and host of the 125K-subscriber Think Fast, Talk Smart — interviews Eric for the Culture Club episode. Eric introduces the culture-bank framing and the Todd Park rule he uses to explain why trustworthy actions look ROI-negative on paper but compound as the most valuable asset a company can build.

“The rule I learned from Todd Park, the rule is as a leader, only make deposits, never make withdrawals from the culture bank. It sounds like an impossible standard, but actually, it's not that hard. The great great Clay Christensen once said that it is much harder to do the right thing 100% of the time than 98% of the time.” Eric Ries on Think Fast, Talk Smart

Melina Palmer — Texas A&M Human Behavior Lab teacher, CEO of The Brainy Business, and host of the long-running behavioral-economics podcast — runs Eric on episode 580, opening with the universal experience of falling for a brand early and watching it turn into a 'soulless conglomerate who cared more about shareholders than customers.'

“Have you ever found a brand that you absolutely loved? Maybe early on in their creation, one that you were so delighted to be a part of the in crowd for. You knew them when they were small and gritty and cared about you. You felt seen. Maybe they were really sustainable or invested in their customer service or the quality of their products and services. They were amazing and you were so happy for the company as it grew. I mean, after all, you told so many friends and family about it. But then when it did go mainstream, things started to slip. Everything you loved about it slowly faded away. Eventually, you felt like another number and they felt like another soulless conglomerate who cared more about shareholders than customers.” Melina Palmer opening The Brainy Business #580

Bernard Leong runs Eric on Analyse Podcast #61 for a global business + tech audience, framing the conversation around the chapter the Lean Startup missed — why mission-driven companies become more vulnerable, not less, once they succeed.

“We're helping people create this asset, and we're teaching them the wrong idea. We're teaching them that success will protect them. But, that's backwards. Success makes you a target worth capturing.” Eric Ries on Analyse Podcast (Bernard Leong)

Greg LaBlanc — Berkeley Haas / Wharton lecturer and host of unSILOed — runs Eric on episode 656 for an interdisciplinary audience, framing the conversation around startup governance, mission control, and the failures of shareholder primacy.

“Governance sounds really boring, but it's really the art of organizational soul craft.” Eric Ries on unSILOed podcast (episode 656)

Heartful Wonders runs an 80-minute Eric episode, with the host opening on Incorruptible as the first business book she's read that moved her to sobbing — and using that as the door into a personal conversation about following your heart in a tech-business world.

“I read your book Incorruptible on my vacation and on trains and airplanes and it's really truly the first business book that I found myself not just crying but sobbing at times. And it was just like even now as I think about it, it's like it was so moving.” Heartful Wonders host on Eric Ries episode

Eric appears at Kepler's Books in Menlo Park, California — one of Silicon Valley's most beloved independent bookstores — in conversation with Kim Scott, bestselling author of Radical Candor. The pairing is fitting: Scott's endorsement of the book calls for 'incorruptible governance' as a prerequisite for companies that want to make the world better in a hundred years.

“Success itself becomes a form of financial gravity, bending companies away from their original purpose.” Kepler's Books

Kaihan Krippendorff runs Eric on Outthinkers #168 days after launch, framing it as 'the most important book written in business in the last 2 to 3 years' and walking through the tourists-can-vote metaphor for shareholder primacy plus the 6× longevity multiplier for mission-controlled companies.

“If you say you have a mission statement to build a great product, to care about quality, to take care of your customers, but your legal purpose and your corporate structure says to maximize shareholder value, you're lying. I'm sorry. You're lying to your customers, you're lying to employees, you're lying to yourself.” Eric Ries on Outthinkers podcast (Kaihan Krippendorff)

John R. Miles runs Eric on Passion Struck, opening with the Silicon Valley Bank example as a case study in the gap between a lofty mission statement and a legal purpose to maximize shareholder value.

“Most organizations, frankly, are lying about what they're all about. They have a mission statement that sounds very lofty, but if you read their legal documents, they have a legal purpose that is something different... If you have this divergence between mission and purpose, eventually the hypocrisy becomes too great and the thing collapses. That's what we see over and over again.” Eric Ries on Passion Struck podcast (John R. Miles)

Scott D. Clary runs Eric on Success Story for an audience of 24K+ early viewers, walking through the wake-disguised-as-a-celebration scene, why the founders we admire keep losing control, and Eric's argument that trustworthiness is the most underrated asset in business.

“We can just build the organizations we want to build. We can just stand for what we want to stand for. When you create an organization, you become a parent. We birth organizations. We don't own them.” Eric Ries on Success Story podcast (Scott D. Clary)

Jeremy Au runs Eric on BRAVE Southeast Asia Tech E700, putting Incorruptible's argument in front of Southeast Asia's founder, operator, and investor community — and pulling the myth at the heart of the book up to the title of the episode.

“One of the biggest myths in the world is that ruthless, exploitative, and anti-human business practices are more profitable than the alternative.” BRAVE Southeast Asia Tech E700 episode page

Alisa Cohn — executive coach to founders and host of From Start-Up to Grown-Up — runs Eric on episode 119, opening with his reframe of principled-leader friction: the great ones don't tolerate the difficulty their principles cause, they relish it.

“The really great leaders just don't mind that their principles make life more difficult for everybody. In fact, they relish it. I used to think this cuz they were jerks. I'm like, why are you creating this difficulty for people? Why do you relish the difficulty? It's not because they like the pain, but rather the difficulty gives them an opportunity to teach the principle. Because when I say I care about quality, you don't really know if I'm serious about it. The only way you know I'm serious about it is there's actually a trade-off.” Eric Ries on From Start-Up to Grown-Up #119 (Alisa Cohn)

Henry Lopez runs Eric on The How of Business #609, translating Incorruptible for small-business owners and pulling the operating implication to the front: trust isn't soft — it compounds into loyal employees, loyal customers, and durable value.

“being trustworthy gives you superpowers” The How of Business episode 609 show notes

Andrew Yeung runs Eric on The Next New Thing, walking through Anthropic's founding structure and the Long-Term Benefit Trust, what Google's AI story reveals about corporate drift, and the danger Eric sees in vibe coding — using AI to replace skill rather than build it.

“AI can make builders more powerful, but only if it strengthens human judgment, craft, and learning. The artifact is not the asset. The learning is.” The Next New Thing YouTube episode description

James (J.R.) Lowry — C-level executive, founder of PathWise.io, Career Sessions host — releases a launch-week episode titled 'Why Success Can Destroy A Company,' framing Incorruptible as a manifesto on how too much capitalism has become a bad thing.

“Most companies don't fail because they're outcompeted. They fail because they succeed.” Career Sessions episode page (PathWise)

Damien Filiatrault — CEO of Scalable Path — runs an Incorruptible-week episode of Commit & Push framing the book around the founder's natural assumption that governance, ownership, and mission protection are problems for later.

“It's always too early until it's too late.” Eric Ries on Commit & Push (quoted by Damien Filiatrault on LinkedIn)

Davide Ritorto — Innovation at Lamborghini, UC Berkeley OI Advisory Board — runs a launch-week episode of The Corporate Venturing Podcast with Eric, framing the daily fight inside corporate innovation as a machine built to pull every new bet back toward the core business — exactly the financial-gravity argument from Incorruptible.

“He calls it financial gravity. Nobody orders it. It happens on its own, because the structure makes it inevitable.” Davide Ritorto on LinkedIn (The Corporate Venturing Podcast)

Craig Dowden — Wall Street Journal and USA Today bestselling author, executive coach, top-0.5% podcast host — runs a launch-week Do Good to Lead Well episode tracing the perils of so-called best practices and Eric's reframe of profit as the maximization of human flourishing.

“Corruption isn't just a crime – It's losing your purpose.” Craig Dowden on LinkedIn (Do Good to Lead Well episode summary)

Craig Zelizer — Connector, Professor, Social Entrepreneur, founder of PCDN.Global — runs a launch-week Social Change Career Podcast episode framing Incorruptible as a blueprint for organizations that can grow, prosper, and endure without losing their soul, with emphasis on how systems, incentives, and governance shape behavior inside mission-driven organizations.

“Drawing on two decades of work with founders, CEOs, and investors, Eric exposes the forces that make companies vulnerable to short-term thinking — and offers a blueprint for organizations that can grow, prosper, and endure without losing their soul.” Social Change Career Podcast episode page (PCDN.Global)

Seedcamp Managing Partner Carlos Eduardo Espinal MBE sits down with Eric for the European accelerator's Views series — framing Incorruptible as a blueprint for why founders give away their most important protections before they even realize it's happening.

“Governance is the most powerful and most underappreciated force in business.” Seedcamp Views — 'How to Build a Company Worth Protecting With Eric Ries'

Andrew Temte runs Eric on The Balancing Act #247, framing Incorruptible's central reframe — that the corruption of great companies is a design problem, not an ethics problem — for an executive and capital-markets audience.

“What if the corruption of great companies isn't an ethics problem at all — but a design problem?” The Balancing Act episode 247 YouTube description

Leah Solivan — TaskRabbit founder, investor, board director — releases an Incorruptible episode on her Breaking Precedent podcast, framing the conversation as the one she wishes she'd had when starting TaskRabbit. Solivan is also a back-of-book endorser; this is the long-form follow-up.

“This is the conversation I wish I had had when I was starting TaskRabbit.” Leah Solivan on LinkedIn (Breaking Precedent the Podcast)

Patrick McGinnis — coiner of 'FOMO,' host of FOMO Sapiens, author of The 10% Entrepreneur — runs a launch-week conversation built around the opening 'wake' scene from Incorruptible, with Eric arguing that shareholder primacy is 'not Mozart, this is Depeche Mode' — a recent doctrine, not a law of business.

“You're not understanding. He doesn't work there anymore. This isn't a party. It's a wake.” Eric Ries on FOMO Sapiens (quoted by Patrick McGinnis on LinkedIn)

Kevin Henrikson (built Microsoft Outlook Mobile, scaled engineering at Instacart) and Jason Shafton run a launch-week Founder Mode conversation tracing the Sol Price / FedMart story, the 80% post-IPO founder-displacement statistic, and the Anthropic Pentagon decision — landing on the ethos-plus-integrity formula as the book's core takeaway.

“Remember nothing else about this book the formula is ethos plus integrity.” Eric Ries on Founder Mode

Todd Bishop — GeekWire co-founder and Seattle tech journalist — publishes a launch-week podcast and companion article framing Incorruptible's redefinition of profit as 'mission primacy,' with Eric discussing Anthropic's governance structure, the Whole Foods collapse, the Musk v. OpenAI trial, and his case that the era of shareholder primacy is already over.

“Ries explains why he's redefining profit as the maximization of human flourishing, reveals his role advising Anthropic's founders on their corporate structure, and makes the case that the era of shareholder primacy is already over.” GeekWire podcast episode description (Todd Bishop)

Aidan McCullen — Thinkers50 Award winner, host of the long-running Innovation Show — runs an Incorruptible episode framing the book through the Sears/Toys R Us/Nokia collapses as cautionary tales of mission drift driven by the Drama Triangle of investor 'rescuers' and management's mistaken trust.

“This week on The Innovation Show, Eric Ries walks through how to build the governance fortress that Sears, Toys R Us, and Nokia never had. Nokia, to their credit, eventually built one. The other two were devoured by the cats.” Aidan McCullen on LinkedIn

Pete Townsend — Norio Ventures GP and Techstars MD Emeritus, who used The Lean Startup as required reading for portfolio founders — drops a special double-length MoneyNeverSleeps episode covering the Long-Term Benefit Trust, the 100-year-old Danish insulin company protecting $500B in shareholder value, and the one two-page filing most founders never make.

“The more golden the goose, the greater the temptation to butcher it.” Eric Ries on MoneyNeverSleeps (quoted by Pete Townsend on X)

Netguru — the Polish design/engineering firm (60K+ LinkedIn followers) — books Eric for its long-running 190+ episode podcast Next in Commerce (formerly 'Disruption Talks'). Hosted by Netguru co-founder & CEO Kuba Filipowski, recording May 28 at 3 PM CEST, two days after Incorruptible's launch.

“So, this is BIG: Eric Ries comes to our Next in Commerce Podcast 🔥🔥🔥 The one and only bestselling author and visionary founder will join a conversation with Kuba Filipowski, Netguru's Co-Founder & CEO. Join us on Thursday, May 28, at 3 PM CEST to hear about: -Eric's brand new book, "Incorruptible", that launches May 26 -the Lean Startup principles in the AI Era -the vibe-coding trap and how real-world feedback is the antidote -how mission-driven companies can thrive in a profit-oriented world” Netguru on LinkedIn

Greg Head — 30-year SaaS veteran, advisor to bootstrapped SaaS founders — runs a launch-week Practical Founders episode arguing financial gravity hits bootstrapped companies too, not just venture-backed ones, with Eric tracing why he considered the LTSE governance norms 'frankly insane' once he had to learn them.

“Financial gravity is one of the most underrated concepts. It is like trying to direct our attention away from the surface characteristics of an organization to the deeper forces that act on it.” Eric Ries on Practical Founders

Mario Nigro runs Eric on Stikeman Elliott's M&A-focused Perspectives podcast, pulling out a deal-table implication that lands directly with corporate counsel: in purpose-driven sales, the highest bid does not always win — the legacy commitment does.

“In Eric's experience, sellers of purpose-driven businesses often prefer bidders that commit to maintaining their legacy over higher bids from extractive buyers.” Stikeman Elliott Perspectives episode 160 YouTube description

Greg Kihlström runs Eric on The Agile Brand for a marketing-leadership audience, framing the book's argument for CMOs: the very measurement systems built to prove success can quietly corrupt a brand's purpose if they aren't anchored to a durable long-term mission.

“We'll explore how the very systems designed to measure success can sometimes corrupt a company's purpose, and how a new definition of value can create a strategic advantage that outlasts fleeting market trends.” The Agile Brand with Greg Kihlström YouTube description

Incorruptible takes the top New Release slot in Amazon's Business Management & Leadership category.

“#1 New Release in Business Management & Leadership” Amazon

Incorruptible takes the top Best Seller slot in Amazon's Business Development & Entrepreneurship category.

“#1 Best Seller in Business Development & Entrepreneurship” Amazon

Incorruptible takes the top Best Seller slot in Amazon's Entrepreneurship category.

“#1 Best Seller in Entrepreneurship” Amazon

Incorruptible takes the top Best Seller slot in Amazon's Entrepreneurship Management category.

“#1 Best Seller in Entrepreneurship Management” Amazon

Incorruptible takes the top Best Seller slot in Amazon's Entrepreneurship category.

“#1 Best Seller in Entrepreneurship” Amazon

Beyond the Prompt — an AI-focused podcast — runs a launch-week episode opening with Eric's case that the gap between a company's mission statement and its legal charter is a self-inflicted wound, and tracing why he was brought in early to advise Anthropic on governance.

“You may have a mission statement that says we're going to build a high-quality product, but your legal charter says you're going to maximize shareholder value. And this disconnect between what you claim your mission is and what your purpose actually is means you are lying to your customers, to your employees, to everybody. You're probably even lying to yourself.” Eric Ries on Beyond the Prompt

Jothy Rosenberg — 9X founder, Tech Startup Toolkit author, Silicon Catalyst advisor — releases a launch-week conversation framing Incorruptible's deeper claim: founders are the structural foundation of the economy, and the system as currently designed is hollowing them out.

“We who create new companies are the foundation of our entire economic system. If all the entrepreneurs in the world went on strike, it would be a disaster.” Eric Ries on Designing Successful Startups

Guy Kawasaki — former Apple chief evangelist and multi-bestselling business author — drops a launch-week episode of Remarkable People framing Incorruptible as a challenge to Silicon Valley's success orthodoxy, with Kawasaki publishing a companion LinkedIn essay on the conversation.

“That phrase alone made my head explode.” Guy Kawasaki on governance-as-soulcraft, in his Incorruptible essay

Brian Bell — host of the Ignite Podcast (Team Ignite Ventures) — drops a launch-week episode framing Incorruptible as a direct attack on the incentives driving modern corporate behavior, with Eric pinning AI's role as an amplifier of existing governance problems.

“AI is an amplifier. Whatever problems you had before, you're going to have much worse with AI.” Eric Ries on the Ignite Podcast

James Taylor — keynote speaker on creativity/AI, host of the SuperCreativity Podcast — brings Eric back for episode 375 to frame governance as a creative discipline, not a compliance one, and to argue that the boldest move on most boards is to look slightly different from everyone else.

“Governance is one of the most powerful and exciting things in the world. And, you know, it's weird. Like my previous books have been about management and accounting and now governance. I've like, I've taken the most boring topics imaginable and tried to make them” Eric Ries on the SuperCreativity Podcast

Craig Rosenberg (TOPO founder, B2B GTM author) and returning guest host Scott Albro publish a launch-week episode of The Transaction framing Incorruptible for go-to-market leaders — trust as the compounding asset, ARR creative-accounting risk, and why so-called best practices are quietly value-destroying.

“We have built an economy that is eating itself alive as we hollow company after company after company. Trust is the asset that compounds.” Eric Ries on The Transaction

Ian Bergman and Layne Fawns — Alchemist Accelerator partners — drop a launch-day 80-minute deep dive on Innovators Inside, covering financial gravity, the value-creation-vs-extraction split, and Eric's argument that committing publicly to a slice of human flourishing unleashes 'almost unimaginable power' inside an organization.

“Human flourishing is a vast tapestry that can support quite a lot of different missions and visions, but everyone's got to slice off some piece. And the counterintuitive finding in my research and in my experience is that if you make that declaration consciously and you take the steps to protect it, this crazy almost unimaginable power is unleashed.” Eric Ries on AlchemistX: Innovators Inside

Incorruptible takes the top New Release slot in Amazon's Leadership & Motivation category.

“#1 New Release in Leadership & Motivation” Amazon

Incorruptible takes the top New Release slot in Amazon's Startups category.

“#1 New Release in Startups” Amazon