The Transaction #78 (Craig Rosenberg + Scott Albro) — Eric: 'Trust is the asset that compounds'

Craig Rosenberg (TOPO founder, B2B GTM author) and returning guest host Scott Albro publish a launch-week episode of The Transaction framing Incorruptible for go-to-market leaders — trust as the compounding asset, ARR creative-accounting risk, and why so-called best practices are quietly value-destroying.

“We have built an economy that is eating itself alive as we hollow company after company after company. Trust is the asset that compounds.” — Eric Ries on The Transaction