Marty Cagan (SVPG · INSPIRED, EMPOWERED, TRANSFORMED), asked for a book recommendation — 'I think it's better than Lean Startup'

Asked for a recent book recommendation during an AI Product Heroes Q&A, Marty Cagan names Incorruptible and says he thinks it is better than The Lean Startup. He explains why through the frustration that has followed him for a career: teams he helped get good at product kept becoming acquisition targets and getting hollowed out, which he had always assumed was unavoidable bad luck. The book changed that assumption.

“I do read a lot of books, maybe the last person, but Incorruptible — it's called Incorruptible, it's by Eric Ries, the guy that wrote Lean Startup, and it is a total surprise, that book. And I think it's better than Lean Startup.” — Marty Cagan on the AI Product Heroes Q&A (55:20)