TBPN launch-day appearance — Eric on the $0.03 trap: 'the business equivalent of taking heroin'

Technology Brothers Podcast Network — John Coogan and Jordi Hays's daily Silicon Valley show (recent guests: Zuckerberg, Altman, Cuban, Nadella) — pulls multiple Eric quotes from a launch-day appearance, including former Costco CEO Jim Sinegal's refusal to lift prices three cents and the academic finding that quarterly reporting costs companies 5% of equity value.

“He says, 'It's like the business equivalent of taking heroin. You do it once, and then you got to do it again, and again, and again. Next thing you know, you're not the low-price leader.'” — Eric Ries on TBPN (quoting Jim Sinegal)