The Brainy Business #580 (Melina Palmer) — 'a brand that you absolutely loved… and then when it did go mainstream, things started to slip'

Melina Palmer — Texas A&M Human Behavior Lab teacher, CEO of The Brainy Business, and host of the long-running behavioral-economics podcast — runs Eric on episode 580, opening with the universal experience of falling for a brand early and watching it turn into a 'soulless conglomerate who cared more about shareholders than customers.'

“Have you ever found a brand that you absolutely loved? Maybe early on in their creation, one that you were so delighted to be a part of the in crowd for. You knew them when they were small and gritty and cared about you. You felt seen. Maybe they were really sustainable or invested in their customer service or the quality of their products and services. They were amazing and you were so happy for the company as it grew. I mean, after all, you told so many friends and family about it. But then when it did go mainstream, things started to slip. Everything you loved about it slowly faded away. Eventually, you felt like another number and they felt like another soulless conglomerate who cared more about shareholders than customers.” — Melina Palmer opening The Brainy Business #580