The Agile Brand (Greg Kihlström) — Eric on long-term brand mission as the antidote to short-term metric pressure

Greg Kihlström runs Eric on The Agile Brand for a marketing-leadership audience, framing the book's argument for CMOs: the very measurement systems built to prove success can quietly corrupt a brand's purpose if they aren't anchored to a durable long-term mission.

“We'll explore how the very systems designed to measure success can sometimes corrupt a company's purpose, and how a new definition of value can create a strategic advantage that outlasts fleeting market trends.” — The Agile Brand with Greg Kihlström YouTube description