Design Better (Aarron Walter & Eli Woolery) — 'doing the right thing 100% of the time is easier than 98%'

Walter and Woolery host the Design Better Podcast at The Curiosity Department, where they run long-form conversations about creative work. Eric was their guest for a 50-minute episode pitched at designers: the company itself is the most important product you will ever design.

“the late great Klay Christensen said he said right before he died, it is easier to do the right thing 100% of the time than 98% of the time. And a huge amount of modern business is having these total meetings about what is the ROI of doing the right thing. And the nice thing about having a principle that we always do the right thing is we don't have to have the meeting.” — Eric Ries on Design Better