Design Better (Aarron Walter & Eli Woolery) — 'doing the right thing 100% of the time is easier than 98%'

Aarron Walter and Eli Woolery — the design-and-craft podcast that for years has been the home of long-form conversations about creative work as a business asset — host Eric for a 50-minute episode framing Incorruptible for a designer audience: why the company itself is the most important product you'll ever design, and why the ROI-of-doing-the-right-thing meeting is the thing to abolish.

“the late great Klay Christensen said he said right before he died, it is easier to do the right thing 100% of the time than 98% of the time. And a huge amount of modern business is having these total meetings about what is the ROI of doing the right thing. And the nice thing about having a principle that we always do the right thing is we don't have to have the meeting.” — Eric Ries on Design Better