Eric Ries on TikTok: 'A McDonald's Big Mac costs $7 today. Costco still sells a hot dog and soda combo for $1.50.'

Eric posts the longer-form video (151 sec) of the Costco hot-dog-price story — building out the case study with the Big Mac price comparison and explicitly framing it as a clip from Incorruptible.

“A McDonald's Big Mac costs $7 today. Costco still sells a hot dog and soda combo for $1.50. Why? Because of what happened the day the COO said they had to raise the price. From INCORRUPTIBLE — out May 26” — Eric Ries on TikTok