The Startup Leap — Eric on the 'graveyard of good intentions': 'I could bake the world's most bizarre cake out of the ingredients of products that have been destroyed by this phenomenon'

A 106-minute conversation built on the book's argument that intent is not protection. Eric describes the extended chart readers can download — two centuries of companies destroyed by their own investors, which he calls the graveyard of good intentions — and the consequence of publishing a book with corruption in the title: strangers now send him fresh cases unprompted, lately a run of British food companies.

“There's a whole chart you can download, the extended version of the chart with the QR code, called the graveyard of good intentions — 200 years of this happening to companies where they are ultimately destroyed by their own investors. But people are sending me new fresh stories... a tortilla company, an eggs company, a milk company, a flour company, a chocolate company. I could bake the world's most bizarre cake out of the ingredients of products that have been destroyed by this phenomenon.” — Eric Ries on The Startup Leap, 'Your Good Intentions Are Not Enough'