Create or Destroy (Seth Matlins · Vox Media Podcast Network) — 'Making Money But Creating No Value' with Eric Ries

Matlins hosts Create or Destroy: Reimagining Marketing on the Vox Media Podcast Network. His 55-minute conversation with Eric starts from Sol Price's founding of Costco and is pitched at marketing chiefs, chief executives and boards.

“In a study of 401 CFOs, 78% admitted they'd cancel profitable projects to hit quarterly targets, which means they're knowingly destroying the value they were hired to create. And yet the companies that resist this — Costco, Patagonia, Vanguard, Novo Nordisk — don't share culture or brand or geography or personality. What they share is governance architecture, structural protections that keep the short-term from cannibalizing the long-term, because as Eric puts it, culture can walk out the door when people leave, but architecture endures.” — Seth Matlins on Create or Destroy (Vox Media)