Ryan Honeyman on Incorruptible — 'one of the most important books for B Corps and mission-driven businesses I have ever read'

Purpose Foundation partner Ryan Honeyman releases his Incorruptible interview with Eric — singling out the book's warning that B Corp certification and benefit-corporation status aren't enough on their own, citing Allbirds' unraveling as the cautionary case.

“I am excited to release this interview with Eric Ries, author of "The Lean Startup," about his forthcoming book "Incorruptible." Incorruptible is one of the most important books for B Corps and mission-driven businesses I have ever read. Eric's main point in the book is that good companies do not usually lose their way because people stop caring. They drift because "financial gravity" pulls their ownership, governance, incentives, investors, and accountability systems away from their stated purpose. His warning for the #BCorp movement is especially important: benefit corporation status helps, but it is not enough.” — Ryan Honeyman on LinkedIn