From Start-Up to Grown-Up #119 (Alisa Cohn) — Eric: 'the difficulty gives them an opportunity to teach the principle'

Alisa Cohn — executive coach to founders and host of From Start-Up to Grown-Up — runs Eric on episode 119, opening with his reframe of principled-leader friction: the great ones don't tolerate the difficulty their principles cause, they relish it.

“The really great leaders just don't mind that their principles make life more difficult for everybody. In fact, they relish it. I used to think this cuz they were jerks. I'm like, why are you creating this difficulty for people? Why do you relish the difficulty? It's not because they like the pain, but rather the difficulty gives them an opportunity to teach the principle. Because when I say I care about quality, you don't really know if I'm serious about it. The only way you know I'm serious about it is there's actually a trade-off.” — Eric Ries on From Start-Up to Grown-Up #119 (Alisa Cohn)