Eric Ries on TikTok: 'Trust is the most underrated asset in business'

Eric posts about trust as a business asset on TikTok.

“Trust is the most underrated asset in business today. When companies are trusted, they gain loyalty from customers and employees and many other benefits. We don't widely teach how to create trustworthiness and integrity in organizations. In my new book, I offer a blueprint for those who want to try.” — Eric Ries on TikTok