Eric Ries on TikTok: Seth Goldman on Mission-Driven Founding

Eric shares a clip featuring Honest Tea co-founder Seth Goldman on being a mission-driven founder, highlighting how Goldman started Just Ice Tea after Coca-Cola discontinued Honest Tea.

“Sage wisdom from Seth Goldman on being a mission-driven founder. Seth is co-founder of Honest Tea and now @justicea (founded after Coca-Cola discontinued Honest Tea). Love that "justice" is right there in the Just Ice Tea name.” — Eric Ries on TikTok