This Is Not Advice (Bloomberg Beta's Roy Bahat) — 'How to be an author, with Eric Ries'

Roy Bahat, head of Bloomberg Beta, releases a three-hour-plus interview with Eric on the inner life of being an author — from blog posts typed on a Palm Treo at Sand Hill Road Starbucks to the journey of writing Incorruptible. Part of Roy's This Is Not Advice series interviewing people about their jobs.

“We learned that the writing comes last. Eric spent years trying out metaphors that fell flat, meetings that went nowhere, and typing out blog posts on a Palm Treo keyboard at a Starbucks on Sand Hill Road. This all happened before a single word of the manuscript existed. A book isn't a longer blog post. And understanding the difference between those two mediums is most of the work.” — Roy Bahat, This Is Not Advice