Ideas on Stage (Andrea Pacini) — 'every time someone shows up with a spreadsheet to stack rank by ROI, they make it impossible to do the right thing'

Andrea Pacini — presentation coach to leaders at eBay, Spotify, Salesforce, and Amazon — interviews Eric for the Ideas on Stage podcast episode #85, a communication-focused conversation that walks through the Cloudflare encryption decision as a case study in why the most important business decisions look ROI-negative on paper.

“the most important actions, the most important decisions a company will ever make are ROI negative by definition. Because when we do the right thing, we build up our trustworthiness, the costs of doing so are very tangible, but the rewards are intangible. So how can we possibly score? So every time someone shows up with a spreadsheet to stack rank by ROI, they make it impossible to do the right thing.” — Eric Ries on Ideas on Stage