'Whoever pays has a pull' — a founder picks her funding model around financial gravity

Kruit is building Stowe and writes the Nevertheless, She Builds newsletter. Asked whether the product would be free, she used the book's term to explain why she decided the people who use it should be the ones paying for it, rather than partners.

“Whoever pays has a pull. In his book Incorruptible, Eric Ries terms it financial gravity. Every business ends up orbiting whoever keeps the lights on, and over time, that’s who it orients to serve.” — Lindsay Kruit on LinkedIn