Mast Reforestation converts to a Public Benefit Corporation — 'How do you build a company whose mission can survive its founders, investors, and inevitable changes in leadership?'

Canary founded Mast Reforestation ten years ago and wanted it incorporated as a Public Benefit Corporation; his lawyers talked him out of it. The company has now made the change, embedding the public benefit in its charter so the board must weigh it against shareholder interests.

“I've been thinking a lot about corporate governance after reading Eric Ries Incorruptible. The central question: How do you build a company whose mission can survive its founders, investors, and inevitable changes in leadership?” — Grant Canary on LinkedIn