A strategy lead takes the interview further — 'Asking an AI to play the customer is just the newest way to avoid meeting one'

Kedar advises organisations on strategy and product. Writing about the Itamar Gilad interview, he argues that a synthetic customer drifts toward the probable while a researcher can chase the outlier, so teams build faster on feedback that cannot tell them they are wrong.

“Asking an AI to play the customer is just the newest way to avoid meeting one.” — Guy Kedar on LinkedIn