Radio Flyer's CEO reads it at 109 years in — 'building a company where that mission can continue to guide decisions long after today's leaders are gone'

Pasin is the third-generation chief executive of Radio Flyer, which his grandfather founded in 1917. He read Incorruptible and applied its account of mission transmission to the company's 200th anniversary in 2117, writing that nobody today knows what Radio Flyer will make then or who will buy it.

“My grandpa founded Radio Flyer in 1917, and we’re now 109 years into this experiment. Almost everything about Radio Flyer and our world has changed during that time: our products, consumer preferences, the retail landscape, technology…the list goes on!” — Robert Pasin on LinkedIn