A Buenos Aires books contributor takes it to air on Neura — 'la confianza es el activo más subestimado de los negocios'

Balayan runs Maure Inmobiliaria in Buenos Aires and has a standing books slot on Neura, where she recommended Incorruptible on air. Her written summary tracks the book closely: financial gravity growing with investors and short-term return pressure, governance and legal structure as what fixes it, Costco and Patagonia as the examples.

“La idea más potente del libro es que la confianza es el activo más subestimado de los negocios.” — Sole Balayan on LinkedIn