Stop treating purpose as a slogan. Start treating it as organisational architecture

Immink advises CEOs on organisational design and writes on business books. His recommendation is short but shows the reading: he lists mission locks, spiritual holding companies and governance fortresses — all terms of Eric's own — as what the book is actually about, and puts the architecture framing ahead of the language of purpose. The post names the book only in its hashtag, which is why the two-word production query cannot match it and the bare query exists.

“Stop treating purpose as a slogan. Start treating it as organisational architecture. A must-read for CEOs, founders, and boards.” — Ron Immink on LinkedIn