AdventHealth's CEO is working through the book with his leadership team — 'mission isn’t lived out through words on a wall'

Banks runs one of the largest non-profit health systems in the United States. He reports discussing the book with AdventHealth leaders and turning it into three standing questions for the organisation: whether it keeps the promises that make the mission real, whether the mission shapes how work is actually done, and whether it gets daily attention rather than periodic attention. The framing is the book's own — mission as structure rather than statement — applied by someone with the authority to change how a hospital system operates.

“But mission isn’t lived out through words on a wall. As Ries explains, it has to be embedded within the fabric of an organization’s DNA and practices.” — David Banks on LinkedIn