Nick Hague recognises financial gravity from the inside — 'When I sold my agency, the culture began to shift'

Hague co-founded and exited B2B International and now hosts the World's Greatest Business Thinkers podcast. He summarises the book's argument accurately — that what turns a company into something its founders no longer recognise is not bad leadership or bad luck but financial gravity — and then supplies his own case for it: after the sale of his agency, budgets were cut, five-minute decisions became five-month ones, and the direction drifted from what had been built. His conclusion is that every founder believes it will not happen to them.

“When I sold my agency, the culture began to shift. Marketing budgets got cut. Decisions that would have taken five minutes now took five months. The company was moving in a direction that felt increasingly disconnected from everything we had built.” — Nick Hague on LinkedIn