Carol Van Den Hende, Mars Inc's Global AI Responsibility Chair — 'This book is for any leader who's felt that purpose-driven businesses create more societal value and would like the data to back that'

Van Den Hende chairs AI responsibility globally at Mars, sits on boards, and writes fiction on the side. Marking the Barnes & Noble selection, she names the audience precisely: leaders who already believe purpose-driven companies produce more societal value and want evidence rather than conviction. Her verdict on the argument is that it is clear, compelling and actionable. In a fuller Goodreads review the same day she adds a disclosure: she met Eric while preparing his talk for a leadership summit at her company.

“This book is for any leader who’s felt that purpose-driven businesses create more societal value and would like the data to back that. The thesis is clear, compelling, and actionable.” — Carol Van Den Hende on LinkedIn