Erik Visser turns the argument on his own fund — 'how we prevent mission drift during or after our exits'

An impact investor in agri-food SMEs at Truvalu reads the book as a question about his own practice rather than about portfolio companies: how a fund balances impact against financial return, and what happens to a mission once the investor leaves. He summarises financial gravity as the constant pull toward short-term results and picks out Novo Nordisk's foundation as the ownership structure that answers it. The exit is the part the book's structures have to survive, and it is the part an investor controls.

“it made me think about our own role as investors, how we balance and align impact and financial returns, and how we prevent mission drift during or after our exits.” — Erik Visser on LinkedIn