The Toronto book group met, and left with a plan — 'rallying around founders building incorruptible, purpose-locked businesses, and pioneering new structures in Canada'

Five weeks after Natasha Freidus posted 'Who else is reading this?' halfway through the book, the group she was asking for met in person at Aldo de Jong's apartment — founders, employees, investors, board members, policy and non-profit people from Waterloo to the Beaches. Kris Braun writes that his fear was a polite arm's-length discussion; what happened instead was creative disagreement with the book and with each other, and a decision to organise. They have started a WhatsApp group and are trying to gauge how many people in Canada want to build or convert businesses to steward ownership and mission locks.

“The biggest surprise was where we ended up. Not just interest in further discussion, but concrete action: rallying around founders building incorruptible, purpose-locked businesses, and pioneering new structures in Canada rather than defaulting to the way it’s always been done.” — Kris Braun on LinkedIn