Mo Salah reads Red Bull's engine programme through the book — 'Eric moves beyond the comfortable advice to “think long term”'

A Startup Grind director and host of the Founders Paddock applies the framework to Formula 1: Red Bull built a championship engine from no factory and almost no internal expertise, and Christian Horner walked away from advanced Porsche negotiations because shared control risked the independence that made the project possible. Salah reads that decision as the book's argument in practice — a cost paid immediately against a competitive test years away — and the Ford partnership as the version that bought resources without buying control.

“What I appreciate most about Incorruptible is that Eric moves beyond the comfortable advice to “think long term.” He examines why companies sacrifice research, talent, trust, and experimentation to satisfy immediate financial expectations, even when those sacrifices undermine their future. He then asks how ownership, governance, and incentives can give an organization the strength to resist that pressure. Eric deserves enormous recognition for making this conversation so concrete and consequential for builders.” — Mo Salah on LinkedIn