The Secret CFO — 'finance, in its current form, isn't really set up to make capital allocation decisions on things that are hard to quantify'

The anonymous finance account, run by the former CFO of a multi-billion dollar company and followed by 87,000 people on LinkedIn, returns to the book nine days after first recommending it — this time taking it as a prompt about his own discipline. Capital flows to what shows a tangible financial return, he writes, and in doing so finance steers the business that way too. He says he has a better framework in mind and that if he writes a book, it will be on this.

“And how finance, in its current form, isn't really set up to make capital allocation decisions on things that are hard to quantify.” — The Secret CFO on LinkedIn