Ollie Forsyth on the book's structural case — 'values in your head die with your role. Values in your structure outlive you'

Writing to 37,000 followers on X, Forsyth retells the Sol Price story from the book — the FedMart founder who capped his markup at 14%, told customers to shop elsewhere if they could do better, and was pushed out of the company he built. He uses it to state the distinction the book turns on, in his own words: personal conviction is tied to whoever holds the job, and only structure survives the person who holds it.

“Twenty years of trust, liquidated in 7. @ericries’s point: values in your head die with your role. Values in your structure outlive you.” — Ollie Forsyth on X