For CEOs and founders who have hit the wall which cannot be surmounted by good intentions and hard-work alone, this book is an important lesson in structures and gravities

A Goodreads reviewer calls it required reading for anyone who cares about company building, and frames the audience precisely: founders who have already discovered that effort and intent are not enough against the structures that kill good companies.

“For CEOs and founders who have hit the wall which cannot be surmounted by good intentions and hard-work alone, this book is an important lesson in structures and gravities that will inevitably show up to kill good companies.” — Lavanya on Goodreads