Melissa Fors Shackelford (board director, governance committee chair) on the NACD keynote — 'Boards need to be mission guardians, not mission liquidators'

A board director and governance committee chair writes up the keynote for her own network: financial gravity as a pull that good intentions cannot resist, the Novo Nordisk / IKEA / Rolex / Costco / Patagonia exceptions that keep outperforming, and the two questions Eric told boards to ask more often. She downloaded the book the same day.

“He had fascinating stories that he covers in his new book (can't wait to read!) about companies that are considered exceptions to the rule but continuously outperform. Novo Nordisk, IKEA, Rolex, Costco and Patagonia. His message was that when the exceptions keep outperforming, maybe the rule is broken.” — Melissa Fors Shackelford on LinkedIn