Worthy for Thirty — Eric Tash and guest co-host Kass Lazerow (Buddy Media): 'what it refuses to negotiate when those values become expensive'

Host Eric Tash brings back Kass Lazerow to co-host, chosen deliberately: she and Michael Lazerow built Buddy Media to an extraordinary exit without treating culture, people or purpose as expendable. The hour covers why good intentions don't protect a mission, Costco's $1.50 hot dog as a promise kept, and what OpenAI and Anthropic reveal about governance in the age of AI.

“The real test of a company's core values isn't what it stands for when times are good. It's what it refuses to negotiate when those values become expensive.” — Eric Tash, Worthy for Thirty