Fora Fereydouni (Founder & CEO, Cognitai) on the principle her company can't let growth erode — 'Growth is never a good enough reason to become careless with that trust'

The founder of a Montreal clinical decision-support company for psychologists reads Incorruptible and applies it to the principle she most needs to protect: safety. In mental health, she writes, people bring the most vulnerable parts of their lives into care — and she reframes a founder's job as protecting the reason and values underneath the company while everything else is allowed to change.

“That’s one reason Eric Ries’s Incorruptible stayed with me. It made me think about how easily a company can move away from the principles it began with. For me, and Cognitai, one of those principles is safety. In mental health, people bring some of the most vulnerable parts of their lives into care. Growth is never a good enough reason to become careless with that trust.” — Fora Fereydouni on LinkedIn