Tim Fulton (Small Business Matters · Vistage Chair Emeritus) — 'Don't wait until your business is successful to figure out how you want it to behave'

Tim Fulton, president of the Atlanta-based advisory Small Business Matters and a Vistage Chair Emeritus, recommends the book to every small business owner. His firm also published a full review (bylined Kelly White), which works through financial gravity and the Costco, Patagonia and FedMart cases, and lands on the same point: good intentions aren't enough, the organisation itself has to be designed to resist the pull.

“Don’t wait until your business is successful to figure out how you want it to behave. That’s one of the key messages from "Incorruptible" by Eric Ries. This thought-provoking book examines the relationship between purpose, profitability, culture, and long-term business success. It’s particularly useful for business owners who aren’t simply trying to build a more profitable company, but are trying to build a company that will still be worth being proud of 10 or 20 years from now. I highly recommend this book for every small business owner.” — Tim Fulton on LinkedIn