Dougal Shaw (Senior Correspondent, Business Leader · creator of BBC CEO Secrets) pulls the sharpest line out of the podcast: 'Who would you rather die than betray?'

Dougal Shaw — Senior Correspondent at Business Leader and creator of the BBC's CEO Secrets series — cuts a clip from the Business Leader podcast around a single question Eric puts to founders, and frames it as the moral urgency underneath the book: a company's original purpose stripped away in the name of shareholder primacy, in nobody's true long-term interest.

“"Who would you rather die than betray?" Strong words from Eric Ries, author of The Lean Start Up, on our Business Leader podcast. I think this clip really conveys some of the moral urgency behind his new book, Incorruptible. Ries is angry at the way the financial system corrupts companies as they scale. A company's original moral purpose is stripped away in the name of shareholder primacy. And this isn't even in anyone's true long-term interest.” — Dougal Shaw on LinkedIn