Peter Gassner (CEO, Veeva Systems — first public company to convert to PBC) joins Eric Ries on Veeva's Public Benefit Corporation experience

Peter Gassner — founder and CEO of Veeva Systems, the ~$30B life-sciences software leader that in 2023 became the first public company in history to convert to a Public Benefit Corporation — publishes his own recap of the joint interview he did with Eric on Veeva's early PBC days and what they've learned operating as one. 249 likes within hours. First-tier public-company CEO endorsing Incorruptible's governance thesis with the most direct evidence possible: Veeva's own PBC conversion.

“I often get questions about why Veeva became a Public Benefit Corporation (PBC) and our experience as the first public company to convert. I recently joined Eric Ries, author of The Lean Startup and the new book Incorruptible, to share about our early days and what we have learned operating as a PBC. We covered our transition and how balancing the interests of multiple stakeholders including customers, employees, and shareholders is a key part of how we build a durable business. Thanks Eric Ries for the thoughtful conversation!” — Peter Gassner on LinkedIn