Anuradha Chugh (Ex-Ben & Jerry's · Ex-Pukka Herbs · Bio-Leadership Fellow) — applies Incorruptible's 'Virtuous Performance Cycle' concept to permaculture

Anuradha Chugh — Non-Executive Director, Board Advisor, Bio-Leadership Fellow, and former senior operator at Ben & Jerry's and Pukka Herbs — pulls the 'Virtuous Performance Cycle' concept from Incorruptible and applies it to her Permaculture in Practice series. Uses fun at Ben & Jerry's and plant potency at Pukka Herbs as living examples of the frame.

“What creates a virtuous performance cycle? At Ben & Jerry's, I saw this in action with fun. At Pukka Herbs, it was plant potency. Neither was an add-on. Both shaped the product, culture, choices and economics of the business. I’ve been thinking about this through this month’s design principle: Use biological and renewable resources.” — Anuradha Chugh on LinkedIn