Selman Mujovic (CEO, Purafide) — reading Incorruptible on the NYC subway at 1am during Climate Week

Selman Mujovic — CEO of Purafide (Brooklyn-based water and sustainability tech) — posts a moment from Climate Week: late night at the lab, could have called a taxi home, chose the subway with Incorruptible in hand. 36 likes on the vignette that quietly makes the point about walking the walk.

“The Empire State is lit blue for water as NYC starts Climate Week. A late night at the lab, surprisingly common, calls for a taxi home. Always putting my money (time) where my mouth is, I take the subway home with Eric Ries's Incorruptible in hand. As I try to quantify the true value of sustainability, this packed train at 1am reflects it without realizing it. Another lesson learned in the World's Borough.” — Selman Mujovic on LinkedIn