Frida Halltorp (Founder, Onuai) — 'It's always too early until it's too late.' Second Incorruptible Early Stage Founders Cohort recap

Frida Halltorp — founder of Onuai (a platform for creative ambition) — publishes a rich Cohort recap using Eric's own line 'It's always too early, until it's too late' as the frame. Names the practical block she was stuck on before ('being mission-driven does NOT mean becoming a nonprofit') and credits the cohort — led by Marny Sumrall and Janice Fraser with the Escape Velocity team — for putting purpose and profit on the same side of the table. Second Cohort participant to surface this week after Federica Torgneur (2026-09-22).

“It’s always too early until it’s too late. I just finished the first Incorruptible Early Stage Founders Cohort, built around Eric Ries’ new book, Incorruptible. Six pretty intense weeks with a diverse group of early-stage founders trying to answer a question I’ve been wrestling with for a long time: how do you build a company that does good AND makes good business?” — Frida Halltorp on LinkedIn