Mission drift is not a character problem but a structural one: financial gravity bends every company eventually

Nacho Bassino — prolific Goodreads reviewer (348 text reviews) — captures Incorruptible's core argument in a single sentence and calls it the best business book he's read in a while. Flags the Costco/Cadbury/John Lewis/Anthropic benefit-trust case sequence as the strongest part, notes that most of the machinery assumes venture backing (not his own context) but concludes the diagnosis applies at any size.

“Best business book I have read in a while. The argument is that mission drift is not a character problem but a structural one: financial gravity bends every company eventually, so if you care about staying who you are, you design it into ownership and governance instead of trusting yourself to be good. That reframing landed hard. The cases are the strongest part, Costco, Cadbury, John Lewis, Anthropic's benefit trust, and the stage by stage playbook is concrete. Most of the machinery assumes venture backing, which is not my situation, but the diagnosis applies at any size and I have not stopped thinking about it.” — Nacho Bassino on Goodreads