Andrew Smith, ICE-AC — 'What if the profit we optimized for was not just money, but human flourishing?'

Andrew Smith — operating-model and product-transformation coach ('helping product and technology leaders make transformation stick by finding where work and decisions get stuck') — finishes Incorruptible and singles out the redefinition of profit as human flourishing as what stayed with him. Frames the book as one of hope and agency: 'There *is* a way to preserve the mission.'

“What if the "profit" we optimized for was not just money, but "human flourishing?" For customers, shareholders, employees, communities, and society-at-large? I just finished Eric Ries book, Incorruptible. In it, he describes how common business practices leave companies vulnerable to losing the very thing that made them great — and goes on to show the means by which this can be prevented. But beyond this, Eric paints a picture of hope and agency. There *is* a way to preserve the mission. Companies can create *outsized value* by using structures that protect the mission. There *is* a way to influence what gets amplified. And I love this the most: defining "profit" as "human flourishing."” — Andrew Smith on LinkedIn