Preethi Nair (Keynote Speaker · Bestselling Novelist · Storytelling Expert) — 'This event was a masterclass in storytelling'

Preethi Nair — keynote speaker, bestselling novelist, and storytelling coach for leaders and founders — publishes a masterclass-in-storytelling breakdown of an Eric Ries book event. Uses Sol Price → FedMart → Jim Sinegal → Costco (one of Incorruptible's core case chains) to illustrate why Eric's talk worked: one theme, every story bent back to it.

“This event was a masterclass in storytelling because... Eric Ries stuck to one theme, and every story he told brought us back to it. And this is one of the biggest mistakes I see people make when they tell stories in business. They have lots of stories. But no clear theme holding them together. Eric's theme: How good companies go bad because they gradually become corrupted by success, compromising the values that made them good in the first place. And then... how do you build a company that doesn't lose its soul as it grows?” — Preethi Nair on LinkedIn