Eric Brafford (Decision Signals Method · Advisor to executive teams) — 'once you see what he sees, you won't be able to unsee it'

Eric Brafford — creator of the Decision Signals Method and advisor to executive teams at multi-unit operators — publishes a long-form review that uses Incorruptible's financial gravity and Spiritual Holding Company frames to unpack why the word 'leadership' has always made him uneasy. Proposes 'people-builders' as a more descriptive replacement, arguing the book's Spiritual Holding Company idea should extend to how we recognize and reward the humans inside those companies.

“I read Eric's new book, and I've been smitten with it since. He outlines the concept of "financial gravity" — the force pulling our capitalist economy toward the short-term, self-centered, profit-only core that ultimately destroys great companies. He argues that even the best people and organizations can't escape its pull unless structural safeguards are hard-coded into the organization to prevent it from consuming them. He also discusses "Spiritual Holding Companies," organizations intentionally structured to keep the real purpose of an organization (promoting human flourishing) from getting extinguished in the capitalistic pursuit. Once you comprehend his perspective, a lot of our social problems become easier to understand. I promise you: once you see what he sees, you won't be able to unsee it.” — Eric Brafford on LinkedIn