Jenny Burns (CEO, Magnetic) — 'Who is a company actually for?'

Jenny Burns — CEO of Magnetic ('The Accidental CEO'); board member; small-business advisor — reflects on Eric's Disruptive Innovators Network talk two days later. Her provocation: build the company first around two groups of humans (customers + employees), and enduring shareholder value follows. Also raises an AI-era addendum: if businesses benefit from transforming jobs with AI, they may also owe those people investment to transform too.

“I've been thinking about a deceptively simple question since Friday. Who is a company actually for? … We've built so much of corporate life around creating shareholder value that sometimes reporting on value starts consuming the time we could be spending creating it. QBRs. Board packs. Forecasts. Endless PowerPoint. Managing the quarter rather than building for the long term.” — Jenny Burns on LinkedIn