Eric joins Richard Kilgarriff's long-running 'Books for Breakfast' series at Soho House London on the second day of his UK book tour. Bookomi has hosted authors in this format at Soho House clubs since 2011; Soho House members RSVP through the club network.
“Books for Breakfast — Bookomi's flagship series of author breakfast events, running at Soho House clubs since 2011.” — Bookomi
“Eric Ries, author of The Lean Startup, asked this at Books for Breakfast this morning, hosted by Richard K. Bookomi series at Soho House & Co. He was there to talk about his new book, Incorruptible. Nobody in the room could think of a company that got better after a significant investment. We all have stories where the company or the product just got worse.”
“The bigger point for me is that you don't and shouldn't need to wait for the world to change. You can make these choices when you build the company. And why wouldn't you? Being ethical and being commercially successful don't have to be opposing goals.”