Vlada Bortnik (Marco Polo CEO) — 'I'm giving up the ability to stab my customers in the back'

Marco Polo CEO and co-founder Vlada Bortnik answers the question she keeps getting asked — 'Why doesn't Marco Polo have ads?' — by lifting an anecdote from Incorruptible: a purpose-driven CEO's answer to what he thinks he's giving up. She frames Marco Polo's no-ads / no-likes / no-algorithm choices as the same instinct.

“When Eric Ries was writing Incorruptible, he asked purpose-driven leaders what they thought they were giving up. One CEO answered: 'I'm giving up the ability to stab my customers in the back.'” — Vlada Bortnik on LinkedIn, quoting Incorruptible