Tony White (Franchise Expansion Specialist, 25 years / 800+ stores) — 'Franchise systems don't usually go bad because something went wrong. They go bad because things went right'

Franchise expansion specialist Tony White — 25 years across 42 markets and 800+ stores, part of the team that scaled Gloria Jean's Coffees to a $180M exit — applies Incorruptible's thesis to a specific vertical: franchise networks decay not from failure but from success, one reasonable decision at a time (volume rebates, field teams via forms, tuning the model for a sale). His conclusion echoes Eric's: intent doesn't survive scale; only whatever was agreed beforehand does.

“Franchise systems don't usually go bad because something went wrong. They go bad because things went right. Success creates a pull toward extraction, and it arrives one reasonable decision at a time.” — Tony White on LinkedIn